We are artisan craftsmen grooming professionals and this is our story.
In 1999 Jordan Christopher set out to become a professional men's grooming professional also know as a barber or hair stylist. Just as his brother, father and great grandfather in Florence, Italy before him. He noticed a difference when he was in training that separated him from the other students. He had an innate sense of the process of making gentlemen’s hair look great. Almost from day one.
As he proceed through school, he excelled and soon graduated. He began assisting a successful men's grooming educator in NYC and worked there for 5 years. While he was working there, he met some great men's grooming professionals and began to notice that the products available were not complete in their scope. They didn’t address a lot of the issues their customers were facing such as dry scalp; lifeless, dull, flat hair; and unruly curls. They also noticed that the men's grooming products available did not hold the hair all day long and were really hard to wash out. A few more years went by and they noticed themselves “cocktailing” the existing products to make the “perfect blend”
Eventually, Jordan Christopher decided to begin learning the process of creating great men's grooming products to find a solution to all the problems their male customers were facing. After traveling the world working in barbershops and men's salons and seeing what products worked the best, he settled down in Denver and started WORLD CLASS MALE “High Performance Grooming”. A small, compact line of men’s grooming products that pack a PUNCH. There are no “so-so” or “mediocre” products in this line. Each one was specifically designed to solve the problems men face on a daily basis when it comes to working with their own hair.
We encourage you to try our curated men's grooming products and see for yourself that they not only make your hair feel good, but also look good and are easily applied. We also encourage you to follow us and become a part of the story on social media. Ask us questions. We are here to assist you in finding solutions to your personal grooming needs.